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Web Accessibility & Tax Benefits – What You Need to Know

Wed, 07 Sep 2022 04:57:42 GMT

Is it possible to get a Tax Credit by doing the right thing?

'Tax season' and 'good news' don't usually go hand in hand, but in this case, there is good news for small, local businesses that offer accessible services or are in the process of taking them on: Tax incentives are available to them.

If you are a small business owner who has already made such investments, you can claim some of the costs of accessibility as a tax benefit. However, if you have not made such an investment, these benefits might be the incentive you need to step out of your comfort zone and invest in a digital age that includes customers with disabilities.

What is Accessibility?

Small businesses vary widely in terms of their budgets, resources, and ability to implement accessibility. Any resource that a business may have to improve accessibility can be valuable for targeting this underserved population. Providing the resources and disability tax benefits will help achieve this goal.

The truth of the matter is, most websites aren't designed for interoperability. They contain barriers that prevent users with disabilities—from blindness to impaired mobility and more—and those barriers could exclude a large number of people from using a site. It costs money to add features to a website to make it more accessible through assistive technology or other adaptations, and the same tax incentives that apply to accommodations that help people move around—like wheelchair ramps—can also cover IT systems that support web site access.

Tax Credit Details

To claim these tax benefits, use IRS tax form 8826 : Disabled Access Credit from Section 44 of title 26 of the internal revenue code.

Tax credits are different than tax deductions. A tax deduction reduces taxable income and, therefore, the tax owed. However, a tax credit reduces the amount of taxes owed directly.

The Disabled Access Credit is limited to small businesses with gross receipts of one million dollars or less or employs 30 or fewer individuals.

These are the terms for claiming the Disabled Access Credit: For expenditures more than $250, you can take a 50% credit up to $10,250 for a maximum credit of $5,000.

Example 1:

Your company spends $5,000 on an audit or enhancement in your website accessibility. But, only those investments that exceed $250 qualify for the credit. Thus, $250 is subtracted, leaving you with $4,750. You'll claim 50% of the amount spent, which is $2,375. To claim the credit, you'll subtract that $2,375 from the tax you owe on your return.

Example 2:

If your company spends $12,000 on an accessibility audit or upgrading your website or mobile app to be more accessible to the blind and partially sighted, then you will be eligible to claim $10,000. The 50% credit is then calculated and is $5,000

Note also that the $TBD expenses could not be capitalized, may not be used for figuring a different credit, or any other example of a "double-dipping." Also, note that this is not a one-time credit. It's a $TBD credit for general business expenses—it can be used each year for as long as eligibility requirements are met.

But wait... there’s more?

The Disabled Access Credit can apply to state and/or federal taxes, so it may be worth exploring if you are planning growth in that area. You should consult a tax professional or perform additional research depending on the state where your business is located.

In addition, there may also be another Tax Deduction that is available to businesses that become Certified as Disabled Service Providers. This deduction may not apply to websites but more often applies to brick-and-mortar locations. However, make sure to speak with a licensed tax professional before making large expenditures to ensure compliance with the deduction.

For more information, see:

Fact Sheet, Tax Incentives for Improving Accessibility (PDF)
IRS Tax Credits and Deductions page on the Americans with Disabilities Act site (Website)

Please note that Makin Moves Marketing is not responsible for any tax information that changes or is misinterpreted. This post is meant to be informative and does not replace the advice of an accountant or tax professional.

What is a Facebook PPC Campaign and is it Worth it in 2022?

info@prowebedit.com (Chad ) — Wed, 31 Aug 2022 23:00:00 GMT

Social media is a powerful marketing tool to reach your audience and create an online presence for your brand. However, when it comes to advertising, technology is a prerequisite and has always played a vital part in its dispersal and attainability. From flyers promoting the local shopping mart to pop-up ads appearing on your phone, technology has made advertising much more readily available.

It did not take long for companies to realize the power of utilizing social media platforms to get their brands noticed. In the past several years, space has become more restricted and competitive for brands and businesses to get themselves seen on these platforms.

This led to Facebook offering its “Pay-Per-Click” or PPC campaigns.

This being said, being wary of something new is understandable, so we are here to go through what exactly a Facebook PPC campaign is, and if it’s worth it.

What is a Facebook PPC?

A Facebook PPC is a marketing channel or a form of advertising in which a company pays Facebook Advertising only when the ad is clicked. Having an effective Facebook PPC strategy helps you attract more people to your website and increase the sales revenue.

Based on the audience, demographics or keyword selected, the company advertising will pay X amount each time their ad is clicked. This cost is determined by how many people you can reach, and how competitive the audience is. These ads placements can be on a variety of spots on Facebook; this includes both desktop and mobile newsfeeds, the sidebar, and the audience network.

Advantages of Facebook Advertising

Amid a large, vast audience and extremely popular in youngsters, Facebook has over 2 billion active users across the globe, with more and more people signing on every day. With such a high rate of traffic, this will open up enormous opportunities for businesses to reach a large group of people that might not have found your company otherwise.

What Is The Difference Between A Blog And A Landing Page?

Tue, 24 May 2022 03:10:00 GMT

So you might be asking yourself, what is the difference between a blog and a landing page?

In short, a blog is a website where people can regularly post their thoughts and ideas. A landing page is a website or online form where someone will take action, such as making a purchase or registering for a service. While both blogs and landing pages are used to disseminate information, they have some essential differences that should be considered when creating or marketing your content. For example, a blog typically focuses on providing readers with original content. This means that you are likely to write about controversial topics or ones that challenge conventional wisdom.

On the other hand, landing pages are designed to generate leads and convert them into customers. This means that they will typically feature high-quality content relevant to the target audience. A blog is also different from a landing page in that a landing page is designed to convert visitors into customers. This means that the landing page must provide valuable information to convince the visitor to take action, such as filling out a form or clicking on an advertisement. Both sites can be used for marketing purposes, but it is important to tailor each one specifically for its intended audience.

Let's get into a bit more detail about a blog.

A blog is a website where people can write and publish articles about topics that interest them. It's the type of website where people can post articles, notes, or stories. These can be anything from brief thoughts to in-depth reports on a particular topic. Also, a blog is a website that offers a continuous stream of written content. It's typically designed to provide information about one specific topic and can be used as a way to share the author's insights and thoughts on that topic. A blog can also be used as an opportunity to build relationships with readers by sharing feedback, comments, and questions.

Now that we understand what a blog is, let's look into how to create a blog.

1. Choose a topic that you are passionate about.

Blogs are typically short, informal articles or essays that focus on a single topic. They can be written by an individual or a team of writers and are often updated regularly. If you want to make your blog successful, it is vital to create good informative, and engaging content. When people read your blog posts, they will learn new information and feel they know you better.

2. Research the topic that you are blogging about.

Once you have determined what topic you would like to blog about, the next step is to research. This will help you develop a writing angle and put your thoughts into words. Additionally, look at recent blog posts on the same topic to understand how others have approached the subject.

When it comes time to start drafting your post, start by coming up with a catchy headline that accurately represents the content of your post. After that, break your post down into numbered points so that readers can follow along easily. For example, if you write about travel tips for a new destination, start with a bullet point list: "Here are some tips for visiting X on your trip." Finally, include images and videos where appropriate to illustrate your points.

3. Use descriptive titles and headers.

Always be prepared to market your blog aggressively. You'll need to create compelling titles for each post, write effective headlines, and create high-quality images that will help draw in readers. With a little effort, blogging can be an incredibly successful way for you to share your thoughts with the world.

4. Use keywords throughout your content.

Blog writing can be a great way to share your opinions with the world, connect with like-minded people, and build an audience that you can rely on for support. However, before you start writing your first blog post, you should keep a few things in mind.

First and foremost, make sure that your blog content is well- keyword rich. By including keywords throughout your text, you'll help ensure that your readers find and explore your content on search engines. Additionally, suppose you're promoting a product or service through your blog. In that case, it's essential to include keywords in the titles of each post so people searching for information about those items will see yours first.

Finally, be sure to regularly publish new content. This will keep readers interested in what you have to say, but it will also help increase web traffic to your site. If you struggle to develop new ideas for blog posts or find it hard to stay motivated while writing them, consider turning to paid blogging services like Blogger or WordPress for assistance.

5. Write in a clear, concise, and easy-to-read style.

When writing your blog, keeping the tone light and engaging is essential. Try to write in a conversational tone, using colloquialisms and language that your readers will understand. Be sure to include images and videos where appropriate.

6. Create engaging images and videos that promote your blog content.

A great-written blog is just part of the equation. Utilizing video content or images to engage and attract new readers is a great way to promote your blog. By creating engaging photos and videos, you can help your blog stand out from the competition.

7. Promote your blog through social media, email campaigns, and word-of-mouth marketing.

Start by creating a social media profile for your blog and set up a profile for each social media network you plan to use.

Next, create an email list and send periodic announcements and blog posts to your list. You can also use social media to promote blog posts on other sites to increase traffic to your site.

Finally, try to get word-of-mouth marketing by talking about your blog with friends, family, and acquaintances.

Now, let's move on to landing pages.

A landing page is designed to convert visitors into customers or subscribers. A landing page typically contains a headline, an aggressive tone, and a description of the offered product or service. Typically, images or videos that help explain the offer and a form (or multiple forms) where visitors can enter their contact information to learn more or sign up for updates are added. Landing pages are often created to generate leads or sign up new subscribers immediately after someone clicks on one of the links. This means that the landing page must provide valuable information that will convince the visitor to take action.

A landing page is an integral part of any web marketing strategy. Landing pages should be designed with two goals in mind: getting people to take action and generating leads. To get people to take action, you need to create a clear call-to-action (CTA) button or headline that tempts them with something valuable or interesting. You can also include attractive graphics and videos that will capture their attention. You need to provide helpful information about your product or service to generate leads. This information should be compelling enough for people to want to learn more about it.

Landing pages are a powerful tool for web marketing because they can help you reach new customers quickly and easily. If you're looking for ways to improve your web marketing strategy, a landing page may be the perfect solution for you!

So now you know the difference between a blog and a landing page and how both can grow your online presence. Remember, a blog is an excellent way to share your thoughts and ideas with the world, and a landing page is a great way to convert leads into customers. By creating a blog or a landing page that's tailored to your audience, you can ensure that you capture more leads and convert more visitors into customers. One thing to remember, once you have started writing your posts, it's essential to keep up the momentum. Regular blogging and landing pages will help you develop an audience of readers who appreciate your unique perspective on topics.

The Importance Of A Blog in 2022

info@prowebedit.com (Chad ) — Tue, 10 May 2022 17:54:34 GMT

Why Blogging is Important to Your Business

A blog is an essential tool for anyone who wants to share their thoughts and ideas with the world in 2022. It allows you to have a platform to share your opinions and interact with other people who have similar interests. A blog can also be a great way to build a following and create a community of like-minded people. Even the government understands the importance of blogging. Additionally, a blog can be a great marketing tool to promote your business or website. If you have something to say, a blog is a perfect way to say it!

A blog is a great way to improve your website's SEO. By providing fresh, relevant content, you can attract more visitors to your site and improve your search engine ranking. Blogging also helps build links to your site, further enhancing your SEO. And because blogs allow you to add new content to your site continually, they can help you attract repeat visitors.

A blog is a great way to improve your SEO and brand awareness. Blogs are a marketing tool for nearly 80% of businesses. These days, with so many content marketers competing for a limited number of premium slots in Google search results, rank improvement is more important than ever.

Without going into too much detail, here are a few key points that demonstrate the importance of a blog.

Can bring in organic traffic

A blog is an integral part of SEO and can help a website rank higher in search engine results. A blog helps with SEO by providing fresh, relevant, and keyword-rich content that search engines can index. A blog also helps build backlinks to a website, which can also help with SEO. In short, a blog is an essential part of SEO and can help a website rank higher in search engine results. The #1 traffic source for high-income bloggers is organic traffic from Google.

Helps build authority

A blog is a powerful tool that can help improve your website's SEO. A blog allows you to attract more traffic and improve your search engine ranking by providing fresh, relevant content. Blogging also helps build authority and credibility, leading to more links and higher quality traffic. If you're not already blogging, start today and see how it can help your SEO efforts.

Helps Get Your Website Found

When someone searches for a product or service you offer, you want your website to show up on page one. If it doesn't, then you are missing out on sales. A blog can help your site get found in search engines. Search engines love blogs because they are updated frequently and contain relevant information.

Builds Credibility & Trust

People are looking for someone they can trust when they purchase online. A blog will help build credibility and trust with your potential customers by allowing you to share your expertise and knowledge with them.

Can be a thought leader in your industry

If you're running a website, it's crucial to have a blog to help with your SEO. A blog allows you to use keywords and help improve your site's ranking in search engines. In addition, a blog can help attract new visitors to your site and give them something to read. By writing interesting and informative blog posts, you can keep people coming back to your site. If you don't have a blog, you're missing out on a valuable tool for helping your website succeed.

Can help with lead generation

Blogs are essential for SEO because they help search engines find and index new content on your website. When you publish a new blog post, search engines like Google and Bing will index it and add it to their search results. This means that people searching for topics related to your blog post will be able to find it more easily.

In addition, blogs can also help build your brand and improve your website's ranking in search results. When you write high-quality blog posts that are relevant to your business, people will start to recognize your brand, and your website will become more visible in search results. According to Databox , your "lead-to-visit" conversion rate is 1-2%. Over time, this can lead to improved website traffic and better SEO results.

A blog is a critical way to establish trust

A blog can help establish trust between an author and their audience. When an author writes a blog, they share a part of themselves with their audience. In return, the audience gets to know the author better. The more an author shares, the more trust is built. A blog can also help an author build trust with other people in their industry. When an author writes about their experiences and knowledge, they establish themselves as an expert in their field. By reading an author's blog, other people in the industry can get to know the author and their work. This can lead to opportunities for collaboration and networking.

Helps build relationships

A blog can help build relationships in several ways. Providing a platform for people to share their thoughts and experiences can help foster a sense of community. This can be especially beneficial for those who may feel isolated or disconnected from others. In addition, a blog can also be a great way to connect with like-minded individuals and form new relationships. By reading and commenting on each other's posts, readers can get to know each other on a deeper level and build a strong sense of trust and camaraderie. Whether you're looking to connect with others in your field or expand your social circle, a blog can be a great way to do it.

It can be used to increase brand awareness

A blog can be a powerful tool to increase brand awareness for your business. By regularly creating quality content relevant to your industry, you can attract new readers and followers who may not have otherwise heard of your company. In addition, by engaging with your audience and responding to comments, you can build relationships with potential customers and create a community around your brand. Additionally, blogs can drive traffic to your website, where visitors can learn more about your products or services. By utilizing all of these features, a blog can be a powerful asset in increasing brand awareness for your business.

In Summary

A blog is a great way to share your thoughts and ideas with the world, build a following, and create a community of like-minded people. Additionally, a blog can be a great marketing tool to promote your business or website.

One last thing

If you found this blog helpful, please leave a comment below. If you think your website could benefit from this type of content but don't have the time to create it yourself, contact us by clicking the link below. We would be happy to jump on a quick 16-minute call to discuss your needs.